Case study: creative & design
PenFelt Studio
In true pandemic fashion, we strove to pivot PenFelt Studio from a business model relying on in-person classes into ecommerce. This project involved combining brand strategy, marketing, photography, styling, and graphic design for a multi-faceted brand building project.
Web design
Using the brand guidelines created by a graphic designer, I styled a landing page embracing the colorful whimsy of needle felting.
I was able to experiment and implement several CSS elements including a custom color changing cart, and layout styling elements to create a clean, cohesive landing page with multiple calls to action. My favorite part? The color changing cart button!
Graphic design FOR SOCIAL MEDIA
Social graphics created for Pinterest and Instagram
Holiday photoshoot - styling
Photos by Zoe Ching. Click to enlarge!