Case study: creative & design

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PenFelt Studio

In true pandemic fashion, we strove to pivot PenFelt Studio from a business model relying on in-person classes into ecommerce. This project involved combining brand strategy, marketing, photography, styling, and graphic design for a multi-faceted brand building project.

 
 
 
 
 
 

Web design

Using the brand guidelines created by a graphic designer, I styled a landing page embracing the colorful whimsy of needle felting.

I was able to experiment and implement several CSS elements including a custom color changing cart, and layout styling elements to create a clean, cohesive landing page with multiple calls to action. My favorite part? The color changing cart button!

 
 
 
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Felting timeline graphic

A visual representation of LeBrie’s felting career and journey. See it live here!

 

Graphic design FOR SOCIAL MEDIA

Social graphics created for Pinterest and Instagram

 
 
 

Holiday photoshoot - styling

Photos by Zoe Ching. Click to enlarge!

 

More photos, print collateral, and fun things (Click to enlarge!)